Corporate Communications Experience
Below are brief case studies for corporate communications projects that highlight our experience across a broad array of industries and involving projects as diverse as advertising sales literature, slick consumer magazine publishing, technical and scholarly publishing, professional practice collateral, and strategic communications consulting. There are not many activities that can have as much impact on the reputation and market standing of a company as a communications profile that is well established and maintained.
Corporate Communications Highlights
For National Professional Associations including: The National Fire Protection Association, The IEEE Communications Society and UniForum: The Open Systems Computing AssociationActing in the role of publisher, and working in conjunction with the executive directors and boards, we provided overall strategic communications guidance and operational management of the editorial, advertising and circulation direction of membership communications including four-color slick magazines, the production and printing of technical and scholarly journals, instructional videos, web site copy, conference and convention materials, course catalogs, advertising copy and the supervision of agencies.
For Professional Services Firms including A.T. Kearney, EDS, Deloitte and EisnerAmper LLP
We acted as part of the strategic communications consulting teams in the creation of go-to-market concepts and then played a leading operational role in rolling out a suite of communications services. We directed the drafting and copywriting of articles, blog posts and op-eds for publications with a strategy of targeting market influencers. We worked with senior executives to develop corporate messages (including speeches, blog posts, internal and external videos), that were consistent with specific audiences including clients, prospects, referral sources, influencers and employees. We wrote the marketing-related post-merger integration documents and implemented the PMI activities of the marketing departments for five different mergers and combinations.