“Our national accounting firm doubled in size through a merger and the resulting combination included a new and complex marketing organization that required both rationalization and a development strategy. A key to this was the post-merger media program that Dick directed that involved a coordinated effort to select and train key expert spokespeople, develop media opportunities, direct outside agency activities, monitor and promote results internally. The company has also successfully added four additional firms under our corporate umbrella and Dick was an integral part of the PMI teams on each occasion.”
Michael Mattia
Partner-in-Charge of Marketing, EisnerAmper LLP
“I relied on Dick’s skills in association marketing, content development and communications strategy which were critical in successfully reaching and influencing our audiences of both individual members and corporate sponsors. His efforts resulted in the creation of highly professional magazines and newsletters, conference materials and advertising copy. Our mission was to advance open systems computing and our communications were designed to reach the most senior leaders of the largest and most influential computer and software manufacturers in the nation. Dick’s efforts helped guide these communications and resulted in a loyal base of members, advertisers and exhibitors.”
